Marketing is "meeting needs profitably.
Marketing is a continuous process to connect with customer using a product or service to create value. This value needs to be communicated and delivered responsibly for a long period of time.
We at Seventh Triangle have a very holistic approach. We follow a bowtie approach wherein we believe that a funnel of a customer journey or association with a business or brand is not a vertical one but horizontal. Initially, we have the objective to optimize the Conversion rate and as the customer moves through the value journey, the objectives also transform into optimisation of Customer Retention. The process approach is to Attract, Nurture, Convert and engage a customer. However, the marketing does not end there, our holistic approach aims at making a customer into a loyalist and then to Brand advocate.
We have been helping brands to understand their marketing objectives and then help them in achieving them. We dont give dossiers or plans or spreadsheets; we act as Sherpas instead wherein we complete the expedition with our clients.