We live in a world of automated communication. Today, we have bots to answer our queries. Communication requires a language. A Language which a customer can understand. It is then is all about how we communicate and what content we use to communicate with a customer. Content becomes the central character in an entire communication journey. The quality of content in terms of originality, realism and effectiveness is the key for right message being sent out and understood at the same time.
Our Approach: The Gary Approach
Gary Vaynerchuk is the author of Jab, Jab, Jab, Right hook. We at Seventh Triangle have derived our Content Strategy principles from his theory which focusses on telling a story in a noisy world. With reducing attention span and so much noise, it is important to reach your target audience minds and gain their attention by being unrelentless. The message is the core but communication has to be moulded based upon the medium of communication so that message reaches customer in a language they understand at place when they are comfortable.